Where global solutions are shaped for you | The Director-General | Promoting the Global Goals

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Promoting the Global Goals



Through events and digital campaigns, the Perception Change Project inspires contributions towards the Global Goals.


The #YouNeedToKnow campaign - Installations around the world














In 2016, the PCP partnered with Dufry's Duty Free Shop on a global campaign to raise awareness of the Global Goals.

With installations in main airports throughout four continents, the #YouNeedToKnow campaign inspired people to take concrete actions towards the achievement of the Global Goals.

To be part of this global movement towards the Global Goals, here is our booklet with 170 actions that everyone can take to contribute to the Global Goals in their daily life.

See the campaign at www.youneedtoknow.ch
Read it here (available in 10 languages) https://issuu.com/perceptionchange

Digital storytelling - campaigns on Social Media











The PCP develops social media campaigns to raise awareness, build momentum and engage with diverse audiences.

With 170 animations for social media, the digital part of the #YouNeedToKnow campaign contributes to spreading the word about sustainable consumption and lifestyle, promoting a better future for all.

Follow us on Twitter @GenevaImpact
Match for Solidarity - football stars for the Global Goals










In 2018, the PCP initiated a collaboration between UEFA and UN Geneva, who organized a Match for Solidarity in Geneva.

The match attracted over 23,000 fans. All the proceeds were donated to humanitarian and development projects.

More information https://bit.ly/2X8ZbIg