ACCESSIBILITY AT UNOG A A A A The United Nations in the Heart of Europe

Marketing Agency Services

Upcoming Business Opportunities
Subject: Marketing Agency Services
Reference: RSQN-27264/HPG
Date posted: 2 January 2013

In view of the fact that the official language used for the RFP will be English, this request for expression of interest is published in English only.

Du fait que la langue officielle de cette sollicitation sera l'anglais, cette demande d'expression d'intérêt est publiée uniquement en anglais.

Please note that only those firms considered qualified by the United Nations Office at Geneva for this project will be invited to participate.

Terms of Reference

1. The United Nations Office at Geneva (UNOG) seeks Expressions of Interest (EOI) for a solicitation it intends to issue for the required services or goods described below.

2. Vendors interested in fulfilling the above requirements must be registered with UNOG and may wish to visit "UNOG Vendor Registration Process" for full registration information in order to be eligible to participate in any solicitation.

3. Required services or goods are the following:
The United Nations Office for Disaster Risk Reduction (UNISDR) seeks the services of a Marketing Agency

    1. About UNISDR
    UNISDR was created in 2000 by governments to organize the United Nations (UN) work in protecting people from harm from floods, hurricanes, volcanos, earthquakes and others before they happen. In 2005, UNISDR helped governments develop a guiding document on disaster risk reduction, the Hyogo Framework for Action.
    UNISDR has reached an exciting stage where, after 7 years of advocacy, governments are increasingly recognizing the wisdom of preparing for a safer and more resilient future based on the principles of the Hyogo Framework. Around 80 countries have created “National Platforms” for disaster risk reduction and 130 are using the Hyogo Framework “HFA Monitor” to track their progress.

    2. Project summary
    UNISDR seeks to engage the services of a marketing agency to promote a US$50,000 competition called “the UN Sasakawa Award for Disaster Risk Reduction” whose goal is to draw out examples of exceptional individuals and institutions that have created safer communities using principles behind the Hyogo Framework for Action 2005-2015: Building the resilience of nations and communities – the world’s only guiding document on disaster risk reduction.
    The marketing agency must use the Sasakawa Award to focus governments’ attention on the fact that the Hyogo Framework will come to an end in 2015, and to encourage government officials to work with UNISDR on a framework to continue the work of the Hyogo Framework once it comes to an end in 2015. The strategy must include a mix of offline and online promotion.

    3. About the project
    UNISDR would like to work with a marketing agency to use the Sasakawa Award to help spread the message behind the Hyogo Framework to all 193 governments and their citizens before the framework comes to an end in 2015.
    Since 1987, UNISDR has run an annual competition called “The Sasakawa Award for Disaster Risk Reduction” offering a prize of US$50,000 to individuals or organizations who demonstrate an exceptional ability to apply disaster risk reduction principles to real-life situations. For each Sasakawa Award competition, four independent jury members representing four of the world’s regions (Africa, the Americas, Asia and Europe) apply criteria derived from Hyogo Framework to determine a winner. The award has attracted an average of 20 applications per competition. UNISDR aims to do the same in 2013 under the theme “Acting As One”. UNISDR would like to publicize the importance of disaster risk reduction (always highlighting Hyogo Framework for Action) on television channels around the world through a mix of professionally produced Public Service Announcements (PSAs) and short films. The mix of eight PSAs and/or short films will center on five compelling Sasakawa Award winners from the past and the three applicants that UNISDR expect to shortlist for the 2013 prize. The winner will be announced at the 2013 Global Platform for Disaster Risk Reduction, a gathering of 3,000 disaster risk reduction practitioners in Geneva, Switzerland, taking place from 19-23 May 2013.

    3.1. Pre-event Media Campaign
    Develop and run an online and offline media campaign directed at target audience to:
    -draw attention to the Sasakawa Award, Global Platform and Hyogo Framework for Action;
    -drive attendance at the Sasakawa Award ceremony on 22 May 2013;
    -build an audience for the live webcast of the Sasakawa Award ceremony for those unable to attend in person;
    -drive visitors to the Sasakawa Award website, which UNISDR will create.
    Work with UNISDR to select five individuals that have won the Sasakawa Award in the past to feature in a mix of PSAs and short films lasting 3 to 5 minutes to deliver key messages.

    3.2. Public Service Announcements (Broadcast)
    UNISDR require 1 (one) broadcast quality PSA lasting 30 seconds to 1 minute for broadcast distribution prior to the 2013 Global Platform on national channels in countries to be determined with UNISDR. The PSA(s) will be scripted in collaboration with UNISDR. The marketing agency will supply UNISDR with web-ready versions. If film footage is used, the marketing agency will have to provide all the footage as UNISDR has no archive.

    3.3. Short films
    UNISDR require 8 (eight) broadcast quality short films lasting 3 to 5 minutes to be broadcasted prior to the 2013 Global Platform on national channels in countries to be determined with UNISDR. The films will be scripted in collaboration with UNISDR. The marketing agency will have to provide all the footage as UNISDR has no archive. Depending on the language, the films will require subtitles in the other two languages. The marketing agency will supply UNISDR with web-ready versions of the films.

    3.4. Promotion plan and Master of Ceremony
    In the run-up to the Global Platform, ensure PSAs are aired on TV channels watched by decision-makers to deliver key messages to those decision-makers about the effectiveness of the Hyogo Framework for Action and the need for an “HFA II” after 2015. Secure and use a celebrity spokesperson to act as Master of Ceremony at the award ceremony. Develop a media relations strategy to encourage coverage of the Sasakawa Award, Global Platform, centered on the key messages provided above.

    3.5. Event
    Manage celebrity MC at the Sasakawa Award ceremony at the Global Platform and assist UNISDR to stage the Sasakawa Award ceremony including “film” screenings (or screening of PSAs). The Global Platform event will be attended by 3’000 participants from grassroots activities to Heads of States and Governments. It is expected that 500 guest shall be attending the Award ceremony.

    3.6. Post-event
    Collect media coverage after the Global Platform and provide analysis of impact of media campaign. Work of the Advertising Agency must have as a result measurable interest through number of hit in social media; media request to UNISDR to cover the event; significant expressions of support from Governments for the political process surrounding disaster risk reduction and consultations on a post 2015 framework.

4. Specific information (if any) (e.g.: pre-evaluation or pre-requisite criteria, certification, etc.):
The Advertising Agency shall have experience with similar award events and have access to celebrity spokespersons who could be the Master of Ceremony for the event on 22 May 2013. The Advertising Agency shall have proven experience in the preparation of Public Services Announcements for the general public as well as Government officials working in planning, economics, finance and environment sectors.

5. Please submit your response by returning the form "Expression of Interest Response Form" duly filled in by e-mail to tenders@unog.ch or by facsimile to +41(0)22 917 00 13. Responses must be received no later than 12:00 hours, Geneva time, on 17.01.2013. All responses will be kept strictly confidential.

6. Please note that this REOI does not constitute a solicitation. UNOG reserves the right to change or cancel this requirement at any time during the REOI process or the solicitation process. Please note that only those vendors considered as qualified by UNOG to provide the required services or goods will be invited to participate.

7. Tentative bid issuance date: 24.01.2013

8. Mandatory site visit date (if any) : N/A

9. Tentative bid response date: 19.02.2013

10. Tentative contract award date: 18.03.2013

11. For system contracts, estimated annual volume: N/A