UN Geneva and Dufry Promote #YouNeedToKnow Awareness Campaign Through More than 80 Airports Around the World
17 July 2017
Geneva/Basel, 17 July 2017- Following successful trials at Geneva, Zurich and Heathrow airports late last year, the United Nations in Geneva and Dufry, which manages duty-free shops in airports around the world, are continuing to raise awareness of the 17 Sustainable Development Goals (SDGs), as part of a campaign called #YouNeedToKnow. This campaign aims to help inform 2 billion people by the end of the year about the importance of these 17 goals and how each of us can contribute towards a more sustainable and fairer world by making small changes in our day-to-day lives.
Starting this month, the campaign will be rolled out in 80 airports, starting with European airports in Armenia, Bulgaria, Greece, Spain and Portugal, as well as the airport in Marrakesh, Morocco. Airports in the Americas and Asia will follow shortly.
Present in 63 countries and supported in many locations by its airport partners, Dufry is using its global network of stores to give prominent space and visibility to the campaign, designed by the UN in Geneva.
“People around the world need to know about the global goals and how each and every one of us can do something to be part of the solution in creating a safer, friendlier and healthier planet for all its inhabitants. It is up to us to spread the word around the world. This is our only home,” says Michael Møller, Director-General of UN Geneva.
“With over 29,000 colleagues and a footprint in 63 countries, we have a responsibility to ensure that we contribute to a better and more sustainable world for future generations. With over 2.5 billion passengers using the airports at which we operate each year, we have a unique opportunity to work with our airport partners to convey this message to a wide audience of all ages, cultures and nationalities. Through this partnership, we want to play our part in raising awareness of the development goals set by the UN and ultimately to motivate people to take responsibility and immediate action,” says Julián Díaz, CEO of Dufry.
Using a variety of mechanisms from print to digital, creative advertising campaigns and interactive activities have been designed to let passengers discover the importance of the 17 SDGs. This includes a leaflet listing 170 actions (10 per goal) that individuals can undertake to help achieve the goals; it will be distributed in the airports targeted by the campaign.
More information about the campaign can be found at www.youneedtoknow.ch
Note: The campaign is live now until the end of August at the international airports in Athens, Heraklion, Thessaloniki, Chania, Corfu and Rhodes, Greece; from 13 July to 16 August 2017 in Madrid, Malaga and Palma de Mallorca, Spain; from 15 July to 30 September in Lisbon, Porto and Madeira, Portugal; during the month of August in Yerevan, Armenia, in Burgas and Varna, Bulgaria, and in Marrakesh, Morocco. The list of airports in Asia and the Americas participating in the campaign will be known later.
For more information:
Aziyadé Poltier-Mutal, Head, Perception Change Project, UN Geneva, email: firstname.lastname@example.org, Tel + 41 22 917 43 35; +41 76 691 02 02
Rhéal LeBlanc, Chief, Press and External Relations, UN Geneva, email: email@example.com, Tel +41 22 917 23 36; +41 76 691 04 22
Sarah Branquinho, External Affairs Director, Dufry, email: firstname.lastname@example.org; Tel + 44 (0) 789 906 2775
For use of the information media; not an official record