16 January 2017
Geneva/Zürich, 16 January 2017 – The United Nations in Geneva and Dufry, the company that manages duty free shops in airports around the world, are continuing to raise awareness of the 17 Sustainable Development Goals (SDGs), also known as the Global Goals, by bringing the campaign #YouNeedToKnow to Zürich Airport.
The campaign was first launched in Geneva last November, then travelled to Heathrow in December. Now the multimedia campaign is at Zürich airport from 13 to 22 January 2017, in time to welcome people attending the World Economic Forum in Davos.
An average of 2 million passengers travel through Zürich Airport on a monthly basis.
Travellers will be greeted on arrival by wall-size banners and video screens promoting the Global Goals and an appeal to do their part to help achieve them by 2030. Installed prominently in the transit area and the duty free shops, the campaign visuals remind visitors there won’t be a second chance to save the planet for future generations. It urges them to rally around the Global Goals, and think about how to rid the world of poverty, provide quality education, guarantee gender equality and foster economic growth, among the many challenges the world must tackle swiftly.
“Bringing the Goals to passengers from all around the world, some of whom are attending the WEF conference in Davos, is a great opportunity to remind them that, to achieve the Global Goals, we will need the highest-level political commitment, the collective effort of all people, and the engagement of all actors, at all levels, including the private sector,” says Michael Møller, Director-General of the United Nations Office at Geneva.
According to the United Nations, informing 2 billion people about the Global Goals by the end of 2017 will be key to their successful achievement over the next remaining 14 years. The campaign encourages people to take pictures against the backdrop with the SDGs icons and spread the message on social media using the #YouNeedToKnow hashtag.
“As the leading retailer in airports across the world, Dufry stands at the heart of global connectivity,” says Julian Diaz, Chief Executive Officer of Dufry. “We are delighted to collaborate with the UN and the international community in their ambition to bring 2 billion people to know about the 17 key objectives in the quest to ensure a sustainable future for all.”
On Monday January 16, travellers going through the Zürich Airport are invited to participate in a wheel of fortune event, organized as part of the campaign by the UN Perception Change Project and the Dufry Zürich. Travellers can also pick up free luggage stickers at the duty free shop that make the point that change starts with individuals.
Aziyadé Poltier-Mutal, Head of Perception Change Project, UN Geneva +41 22 917 43 35
Sarah Branquinho, Dufry, +44 20 8624 4479
For use of the information media; not an official record