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Perception Change Project

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Perception Change Project
Showcasing the relevance and impact of our work

“Everything that is done here, in Geneva, has a direct impact on every person on this planet, in any 24 hour period"
- Michael Møller, Director-General, United Nations Office at Geneva

The International Geneva Perception Change project was launched by Director-General Michael Møller in early 2014. The project aims to highlight the impact of the work done by all of the UN and international organizations, non-governmental organizations and other institutions based in Geneva. Its objective is to broaden the overall understanding of just how relevant the work carried out by international Geneva is, not only in the context of humanitarian assistance, peacekeeping or global health, but also to everyday life.

The project is spearheaded by the UNOG Director-General Michael Møller and is managed by a small team at the Office of the Director-General.

The project has brought over 90 partners on board including numerous UN agencies and offices, international organizations, NGOs and governmental entities. Swiss-based media intelligence company MediaTenor has provided media coverage analytics and strategic insight through agenda-setting workshops.

The perception change efforts are centered around three main axes: outreach and media, academic evidence and individual experience.

We produce innovative communication materials both online and in print, organize weekly workshops and create social media campaigns. By orchestrating outreach efforts with partners and engaging with the media in new ways, we provide fresh substance to shape perceptions of Geneva. We have coordinated “speed-dating” sessions and “shadowing days” for journalists with heads of agencies and key representatives. A series of public events are also organized in the context of the Perception Change. We shared our Recipes for Peace, Rights and Well-being at the International Geneva Kitchen stand at various well attended events: the Geneva Book and Press Fair, Swiss National Day celebrations, the EXPO Milan and the UN Open Day.

You can follow the International Geneva impact stories at @GenevaImpact, join in the Twitter campaigns or contact us for further engagement or pitching your own ideas.

The work of International Geneva can be narrowed down to three overarching goals: peace, rights and well-being. These three dimensions encompass in simple terms the diversity and multiplicity of the work done by different organizations and they are the content drivers for the project’s communications.